Store systems are mostly based on content management systems (CMS), iepowerful programs that produce all shop pages (categories, product detail pages, search results pages, etc.) dynamically. It will be called templates (page templates) filled with selected content from databases.
When programming such highly complex systems store the search engine optimization is often neglected. Several features and frequently encountered problems will be discussed in more detail below.
Template optimization
In shops, in principle apply the same optimization rules as for "normal" HTML pages. Whether a store is search engine friendly, depends directly on whether to use page templates are search engine friendly. Shop optimization is thus template optimization.
The beauty of a template is that a modification or optimization immediate impact on hundreds or even thousands of shop sites. According to the principle "small causes - big effect" can be a shop with only a few targeted interventions significantly more search engine friendly.
Since each template is part of a complex system whose components are precisely matched, unfortunately, to get in the optimization are quickly reached. Some improvements are simply impossible to realize other only at disproportionate cost by more reprogramming. In some cases it may even be better that shop / CMS to change completely.
Paralyze a tiny programming error because the whole shop can make changes to the template should be undertaken only by experienced programmers. In any case, first creating a backup.
URL design
Poor systems are often configured Shop confusing, meaningless URLs generate many parameters, eg:
Keep the URLs as short as possible! This not only makes a better impression, but also facilitates sending by mail. Long URLs are wrapped in e-mails and no longer work when clicked.
Make sure that dynamic URLs have no more than two parameters. The more parameters a URL, the more likely they will not be included in the Google index.
If you work with parameters, it can easily happen that a shop article is available at multiple URLs. So that search engines do not duplicate content ("Duplicate Content") index, this should be avoided.
To check: If you return after clicking on any links to a particular item, the URL should be the same again!
With the Apache module "ModRewrite" You can rewrite dynamic pages with parameters in static HTML pages acting.
If you are working with session IDs, which are appended to the URL, you should make sure that they are hidden from the search engine bots, so that the IDs are not also included in the index.
Whether Google has indexed the sessions, you could use the command site: www, ihrshop find out, de. Session IDs are usually identified by a 32-digit string of letters and numbers.
Bad: www, my shop, de/nokia-handy-6555/sid/156dbe91b6542507446138d4d8a6b762
Good: www, my shop, de/cat/nokia-handy-6555 /
Better way, if you work with session cookies, then there is no such danger.
Indexing by search engines
Larger online stores may contain 100,000 or more pages. The larger a shop, the more important it is to make sure that the pages are not indexed by search engines.The aim is that all important pages are fully covered, and other unimportant pages are excluded from indexing.
Among the important category pages include all pages and all articles detail pages.For these to be fully captured by Google & Co., each base to be accessible through static HTML pages. Content that is accessible only via form buttons can not be found by search engines!
For very large and / or deeply nested sites in addition, a sitemap can be created.
Among the less important sites, their indexing is to be avoided include, for exampleResults from internal search queries. If search or filter functions are accessed via links, they should be masked with the nofollow attribute. In addition, the results pages by using the meta tag "noindex" to exclude from indexing.
Content - text content
Saturday, 10 December 2011
ranking and web directories
By entering into web directories (= web), the link popularity of your site will improve and therefore the search engine ranking.
You should enter your site is not random in all sorts of web directories, but also to ensure that a web guide also makes a serious impression, and relatively high preference linked websites. If you have doubts, you prefer to see from an entry. "Bad neighborhood" can adversely affect your ranking. Negative criteria are:
much advertising (ads, banners, pop-up window, affiliate links)
critical to the final link entries (or partner links) to questionable / poor quality / unreliable sites
For Directory-operators following this SEO blog articles are worth reading:
Google Blog - web directories in the spotlight
ranking news - The punishment of Web Directories
The most important web catalog is the Open Directory Project, where you should enter your site first. Please note, however, necessarily the advice to register!
Other recommended web directories I have listed in my web directory index.
Make sure that your website does not link to the web catalog on a redirect. You recognize the fact that a numeric parameter is passed to a CGI or PHP page, such as jump.cgi? id = 123
Compared to a normal HTML link such a redirect link value slightly less (301) or possibly even completely worthless (302)!
Addendum: Meanwhile, Google seems to treat as the most 302er 301er, see here.
In contrast to other ODP web directories usually allow to accommodate and keywords in the title. This has an additional positive effect on the ranking for those keywords.
If you insert your web site systematically in web directories, you should link title and description text always vary slightly. Related keywords you can search with a keyword database. Link to, but not limited to keywords, but also with the domain or company name. In order not to lose the overview, I recommend you to document all applications including Directory-link text in a small table.
Do not you submit your website in one week in 100 web directories have. Distribute these work better than several weeks. A sudden increase in links from search engines like Google can be as unnatural and therefore classified as an attempt at manipulation. It is better if your link popularity slowly but steadily increasing.
Since many Web catalogs generate automatically a certain number of entries following pages ("Page 2", "next 10"), whose Pagerank decreases backwards, you should also pay attention to how the entries are sorted, so that your link will appear far forward as possible:
The entries are sorted alphabetically by the title of the entry, then you probably want to get the one track variation, whose first letter in the alphabet at the furthest forward is (eg instead of "management consultancy Peter Brown" better, "Brown, Peter - Management consulting").
Free title selection you have on the other hand, sorting by Pagerank. If you already have a Pagerank of 4 or 5, this type of sorting is of course a good thing, because your entry will remain always on the first page of that category.
Sort by date (newest entries back) is favorable for the category of your choice (still) has some entries - bad, because even if many of you were before.
Sort by date (newest entries in front) is unfavorable in popular subjects, because sooner or later the link moves to the rear.
My overview of interesting web directories will save you time-consuming research and makes it easy for you to improve the link popularity of your website effectively.
If you make regular web catalog applications, this might Directory-entry software be of interest to you.
If the address of your website no www. contains (for example, often at sub-domains), here are the warning that web directories based on the EasyLink software, the www.supplement to the application again arbitrarily. This reduces the positive effect of the link to your ranking. With my EasyLink bookmarklet you can trick the software.
If you are missing for all this time, your website can also be recycled by specialized companies in industry portals and Web directories to register. Some recommendations can be found on the page link building services through entry.
You should enter your site is not random in all sorts of web directories, but also to ensure that a web guide also makes a serious impression, and relatively high preference linked websites. If you have doubts, you prefer to see from an entry. "Bad neighborhood" can adversely affect your ranking. Negative criteria are:
much advertising (ads, banners, pop-up window, affiliate links)
critical to the final link entries (or partner links) to questionable / poor quality / unreliable sites
For Directory-operators following this SEO blog articles are worth reading:
Google Blog - web directories in the spotlight
ranking news - The punishment of Web Directories
The most important web catalog is the Open Directory Project, where you should enter your site first. Please note, however, necessarily the advice to register!
Other recommended web directories I have listed in my web directory index.
Make sure that your website does not link to the web catalog on a redirect. You recognize the fact that a numeric parameter is passed to a CGI or PHP page, such as jump.cgi? id = 123
Compared to a normal HTML link such a redirect link value slightly less (301) or possibly even completely worthless (302)!
Addendum: Meanwhile, Google seems to treat as the most 302er 301er, see here.
In contrast to other ODP web directories usually allow to accommodate and keywords in the title. This has an additional positive effect on the ranking for those keywords.
If you insert your web site systematically in web directories, you should link title and description text always vary slightly. Related keywords you can search with a keyword database. Link to, but not limited to keywords, but also with the domain or company name. In order not to lose the overview, I recommend you to document all applications including Directory-link text in a small table.
Do not you submit your website in one week in 100 web directories have. Distribute these work better than several weeks. A sudden increase in links from search engines like Google can be as unnatural and therefore classified as an attempt at manipulation. It is better if your link popularity slowly but steadily increasing.
Since many Web catalogs generate automatically a certain number of entries following pages ("Page 2", "next 10"), whose Pagerank decreases backwards, you should also pay attention to how the entries are sorted, so that your link will appear far forward as possible:
The entries are sorted alphabetically by the title of the entry, then you probably want to get the one track variation, whose first letter in the alphabet at the furthest forward is (eg instead of "management consultancy Peter Brown" better, "Brown, Peter - Management consulting").
Free title selection you have on the other hand, sorting by Pagerank. If you already have a Pagerank of 4 or 5, this type of sorting is of course a good thing, because your entry will remain always on the first page of that category.
Sort by date (newest entries back) is favorable for the category of your choice (still) has some entries - bad, because even if many of you were before.
Sort by date (newest entries in front) is unfavorable in popular subjects, because sooner or later the link moves to the rear.
My overview of interesting web directories will save you time-consuming research and makes it easy for you to improve the link popularity of your website effectively.
If you make regular web catalog applications, this might Directory-entry software be of interest to you.
If the address of your website no www. contains (for example, often at sub-domains), here are the warning that web directories based on the EasyLink software, the www.supplement to the application again arbitrarily. This reduces the positive effect of the link to your ranking. With my EasyLink bookmarklet you can trick the software.
If you are missing for all this time, your website can also be recycled by specialized companies in industry portals and Web directories to register. Some recommendations can be found on the page link building services through entry.
Is link popularity important?
The more often your site is linked from other websites, the better. For one, you get your visitors to follow these links directly, and secondly because this will improve search engine ranking because of search engines often linked websites are rated higher ("authorities") and rarely linked. And a website that is not related, can be found by visitors or search engines.
Offer your visitors and reading values to values related content! Interesting texts and well-researched overviews are often voluntary (eg release of helpfulness or need) link to blogs or forums.
Link yourself websites which might be of interest to your visitors. And outgoing links can improve your search engine rankings, especially if the linked websites have something to do with the topic of your website. One page, under whose Outlinks many authorities (see above) are, together seems to be a good topic (hubs). And vice versa seem pages that are listed by many hubs to be important Authorities (point 1). In summary, therefore, important that a site is well integrated into the network.
Register your website in as many directories and web directories.
If you do not have time for this hard work, you can make entry through a link building service.
Strive for links from sites that themselves have a good ranking for the desired search terms. Enter your main keywords on Google and then check the first 20-30 hits consistently on linking opportunities. When your direct competitors, you will probably have little success, but the results are often found even portals, reporting extensively on the topic and - free of charge or for a fee - also accommodate appropriate links.
Background: Google patent describes a method Reranking, with the first example of the 1000 hits the first result set, a cut is formed, which is examined for its internal link structure down, resulting in a so-called local-score is calculated, evaluated with the original results. Translated into practice, this means that links from sites that surround the term itself, are more valuable than links from pages that do not.
You can link your website from friends, acquaintances or business partners.
Replace links. Here's more tips on link exchange.
If you have any influence on how they are linked, you should make sure that the link text is also an important term is included.
Do not leave but always the same link with link text. Watch for a "natural" variability by changing your text link request again.
Special Tip spelling errors:
If your link partner accidentally installed a typo in the link text? If you already have some links with the correct link text, I would make the mistake just like that! Also, such links are important because they contribute to a more natural-looking link patterns.
Make a big circle around Link farms. Links from link farms can adversely affect your search engine ranking ("bad neighborhood"). A link farm is characterized in that the ratio of text to the left is very small.
Participate in discussions on Usenet, forums or blogs. In your posts ("Postings"), you generally have the ability to link your website.
Are you expecting any miracles but of these links. Since Google can recognize such links and know that they are easy to do, their influence on the ranking is relatively low. Because comment spam is a growing problem that many blogs use the nofollow attribute - in this case the link does not affect the ranking.
Offer your visitors and reading values to values related content! Interesting texts and well-researched overviews are often voluntary (eg release of helpfulness or need) link to blogs or forums.
Link yourself websites which might be of interest to your visitors. And outgoing links can improve your search engine rankings, especially if the linked websites have something to do with the topic of your website. One page, under whose Outlinks many authorities (see above) are, together seems to be a good topic (hubs). And vice versa seem pages that are listed by many hubs to be important Authorities (point 1). In summary, therefore, important that a site is well integrated into the network.
Register your website in as many directories and web directories.
If you do not have time for this hard work, you can make entry through a link building service.
Strive for links from sites that themselves have a good ranking for the desired search terms. Enter your main keywords on Google and then check the first 20-30 hits consistently on linking opportunities. When your direct competitors, you will probably have little success, but the results are often found even portals, reporting extensively on the topic and - free of charge or for a fee - also accommodate appropriate links.
Background: Google patent describes a method Reranking, with the first example of the 1000 hits the first result set, a cut is formed, which is examined for its internal link structure down, resulting in a so-called local-score is calculated, evaluated with the original results. Translated into practice, this means that links from sites that surround the term itself, are more valuable than links from pages that do not.
You can link your website from friends, acquaintances or business partners.
Replace links. Here's more tips on link exchange.
If you have any influence on how they are linked, you should make sure that the link text is also an important term is included.
Do not leave but always the same link with link text. Watch for a "natural" variability by changing your text link request again.
Special Tip spelling errors:
If your link partner accidentally installed a typo in the link text? If you already have some links with the correct link text, I would make the mistake just like that! Also, such links are important because they contribute to a more natural-looking link patterns.
Make a big circle around Link farms. Links from link farms can adversely affect your search engine ranking ("bad neighborhood"). A link farm is characterized in that the ratio of text to the left is very small.
Participate in discussions on Usenet, forums or blogs. In your posts ("Postings"), you generally have the ability to link your website.
Are you expecting any miracles but of these links. Since Google can recognize such links and know that they are easy to do, their influence on the ranking is relatively low. Because comment spam is a growing problem that many blogs use the nofollow attribute - in this case the link does not affect the ranking.
Tuesday, 29 November 2011
ranking on search engines
How to get a good ranking on search engines using ethical seo methods that last.
Subscribe to:
Posts (Atom)